BIM (Building Information Model) just does not describe the complex process of today’s process of delivering AEC projects.
BIM is the foundational platform of how we deliver projects and it’s the basis upon which we build layer upon layer of data and information often using multiple applications. However, I feel when we talk about BIM were just talking about the model, we're forgetting about the “I” in BIM, the Information and the potential of BIM beyond design and drawing documentation.
When we talk about BIM the emphasis should be on the information required to execute and manage a project, this is where the “i” in “BIM” is a crucial factor, otherwise, we're just using BIM as a design tool and underutilizing the vast potential of this amazing resource. This is where designers are Building Modeling rather than Building Information Modeling.
I’ve come across design studios that promote themselves as being BIM capable only because they're staff is using a 3D Modeling application to generate a model for the development of construction documentation and visualization, they are under-utilizing the full potential of the model.
Sure, BIM can help you convey the design intent to your clients, however, this is a gross underutilization of this powerful tool.
“Discover the Potential of your BIM”
Utilize the information within your model to provide value-added information to your client. Easily automate processes such as schedules, quantification, design options, building performance elements such as solar studies, lighting analysis, and heating and cooling effects. All of which is simply achieved by utilizing the functionality of the application with no other need for additional software (see ROI on software investment)! This is the “low hanging fruit” of BIM utilization. It’s the After Design Utilization of BIM that we can improve upon.
Simple deliverables of data and information to the client (owner/operator) can provide additional value to the project and your client. Government authorities such as Infrastructure can utilize BIM for city planning, strategic development, asset management and much more (Smart Cities). Direct to fabrication is becoming more common and soon BIM submissions to authorities will be commonplace.
As the industry matures so does the need of our deliverables, our BIM Maturity needs to keep inline with the growing needs and demands of our industry, if we don’t keep up, we fall behind and then it becomes more challenging to catch up.
Its time for a new acronym.
“It’s not BIM, its Digital Project Delivery”
Personally, I’ve been using the term “Digital Project” to describe the whole process of design, performance analysis, cost analysis, visualization, construction sequencing, pre-fabrication, building operation and maintenance and asset management…etc.. Phew! This entails a lot more than just the collaborative design process we refer to as BIM.
The point I’m trying to make is that the AECO industry is growing and evolving rapidly, new technologies, processes, and uses of BIM are becoming apparent every day at every level demanding a higher utilization of Building Information Modeling.
Look at ways you can improve on the utilization of your BIM, and see your business grow!
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